Research into what makes people donate
What motivates an individual to make donations of money and / or goods? by Emerson Wagner Mainardes, Rozelia Laurett, Nívea Coelho Pereira Degasper and Sarah Lasso
The Science of Giving: Using Behavioral Research to Understand and Expand Charitable Donations By Andre Gray, Oct 2017
Research into the generosity of NZers
The New Zealand Support Report – The current state and significance of giving in New Zealand and the outlook for recipients by John McLeod, February 2020